We are really excited to announce that we are rebranding! As part of our rebranding strategy, our trading company name will change from Smart Travel Procurement to Procure Travel. This name change forms part of our brand building strategy targeted to emphasise the strength of our capabilities, our growth, and our commitment to being strategic partners in your indirect spend category. The new name will also help our clients to easily identify with our brand and position in the marketplace through the offering of our consultancy services as well as the Procure Travel Africa Summit.
After some in-depth research, market analysis, and talking with some of our clients, we felt the rebranding will enable us to expand upon our services, accomplish local and global growth objectives, and foster and develop new client relationships, allowing us to be more competitive.
It seems like a big change, but rest assured that our core focus hasn't changed at all. Our unwavering commitment to our values, unique approach, progressive thinking and entrepreneurial wit remains the same. We #procuretravel. And it is our passion that led us here.
What this means for our existing clients is that it’s business as usual with more capabilities offered for you. We will of course continue to execute projects, with the same if not better level of strategy, collaboration, and professionalism you’ve come to experience.
You’ll start to see changes to our identity system, website, social media profiles, and our new visual brand signature. As we commence this process, we’d like to take some time and thank our loyal clients and associates. Without you, this would not be possible and we look forward to collaborate on many more projects. A reimagined world of travel procurement awaits!